Microblogging: What It Is and How It Can Become One of Your Business Marketing Tools!
It's a term we're starting to hear more and more as we move into a new form of business marketing: microblogging. Running a microblog is as easy as running an Instagram account or having a small blog attached to your business website. You can share fun, exciting, new topics with your customers. It's a quick way to get information out to your audience and still allow Google to pick you up.
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What is Microblogging?
The definition of microblogging is the method of shorthand updates. It's a quick pop in to let your followers know what you're doing today.
In the age of Instagram and Youtube, you can create a microblog with a few clicks on your phone or computer. If you scroll through Youtube, you could classify every "a day in the life" video as a microblog. It's a short 20 minutes or less video about what you did on a particular day. You can even talk about how X is going in your life. X could be your latest Botox injections, puppy adoption, or new business venture. Instagram has made video microblogging easy with Instagram Stories. You can microblog your entire day in 15 second clips.
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Microblogging for Business
Using microblogging for your business is simple. The quickest way to get started is to use one of your social media platforms. First, social media is easy because you already have a loyal following.
To start, take a look at your most popular posts. Make a list of those topics, comments, and interactions you received. Those topics are now your starting point for your microblog. You can use Instagram Stories, or even Twitter to go in-depth. Take your audience on a journey and elaborate more. You can ask them questions to keep it interactive and chop it up into bite-sized pieces.
The effects of microblogging will keep your audience continually going to your pages to keep up with your day-to-day activities. It leaves them wanting more and excited for what's to come. It becomes a quick, fun way to actually get to know your core audience. That knowledge will help you become a better salesperson and raise your income.
Whether you microblog through an app or on your website, you can create a strong bond with your clients. That bond will keep them coming back to you for products or advice because you have created a comfortable space for them to relax in and enjoy.
Have you jumped on the microblogging train, yet? How has it worked for you? Have you formed stronger connections?
